We partner with organizations to establish, mature, and embed analytics-driven practices with a focus on measurable ROI and sustainable adoption.
Analytics creates value only when it is tied to the decisions the business needs to make — and supported by the right operating model, ownership, and path to adoption.
AC&AG advises Heads of Data, Analytics, and AI on how to strengthen the organizational and operating conditions required for analytics to be trusted, adopted, and translated into measurable business value.
The challenge is rarely analytics alone. It is aligning business priorities, product management, team structure, governance, and delivery so analytics can influence real decisions and outcomes.
We bring deep experience across CPG, Retail, and adjacent sectors, with a focus on commercial analytics, operating model design, analytics product management, and value realization.
Yasir advises Heads of Data, Analytics, and AI on how to turn analytics investment into stronger operating models, better decisions, and measurable business value. Over a 20+ year career spanning Nielsen, Mars, PVH, and advisory leadership, he has worked across BI and data architecture, commercial analytics, product management, and advanced analytics transformation.
Recognized for combining analytics strategy consulting, program leadership, and hands-on analytics product development with a value-first, decision-back approach that helps leaders ensure analytics is not just built, but owned, adopted, and translated into measurable business impact.
We serve as a strategic co-pilot for analytics leadership, providing expert guidance on vision, strategy, staffing, and roadmap execution.
We support the establishment or transformation of analytics teams and practices, defining roles, responsibilities, and incentive frameworks to foster a motivated, data-driven culture.
We provide leadership coaching and oversee executive onboarding for analytics strategy and solutions.
We champion business-led product ownership, validated by user-endorsed MVPs. We drive scalable analytics product delivery, ensuring long-term sustainability and measurable ROI.
Connect product strategy, data science, data engineering, and delivery into a scalable model.
We partner with established and emerging analytics firms to enhance product offerings and co-develop RFPs.
We advise on the development of RGM Suites, Perfect Store Analytics, MMM, and other commercial analytics solutions.
We optimize go-to-market strategies for CPG analytics solutions to increase adoption and maximize impact.
Our approach is value-driven, agile, and business-led, focused on tangible ROI and reusable, scalable analytics capabilities.
We offer hands-on support from initial strategy to full solution deployment and mentorship and co-creation with client teams to ensure long-term success.